从“重流量”转向“建生态” 中国车企体育营销驶入下半场

yun2026

从“重流量”转向“建生态” 中国车企体育营销驶入下半场

McDONALD’S三季度盈利24.86亿美元，上年同期盈利22.78亿美元

McDONALD’S（MCD）向美国证券交易委员会报送第三季度财务数据。与一年前的70.78亿美元相比，当季营业收入达到71.57亿美元，同比增长1.12%。按归属于母公司的净损益计算，当季盈利24.86亿美元，上年同季盈利22.78亿美元。本季摊薄后每股收益3.51美元，一年前为3.18美元。

从1月至9月，公司累计实现收入207.73亿美元，与去年同期的198.76亿美元相比增长4.51%。前九个月归属于母公司的盈利68.31亿美元，去年同期为盈利63.99亿美元。同期经营活动产生的现金为净流入82.54亿美元，上年同期为净流入78.54亿美元。

营业层面，当季盈利35.95亿美元，上年同季盈利33.57亿美元。按营业损益除以当季收入计算，营业利润率从47.43%变为50.23%。

https://lightroom.adobe.com/shares/b64ae8017caf7e40932a6b2d8a253d9d
https://lightroom.adobe.com/shares/8f6c0f31ed98cc439a2343c3cd311f17
https://lightroom.adobe.com/shares/5f607d61e2204b41b0eee7913cad80e7
https://lightroom.adobe.com/shares/d8539aa20a6d6245b340226a56ea4437
https://lightroom.adobe.com/shares/b0412f0072eeb24398d7e87e9f297de3
https://lightroom.adobe.com/shares/df4c8a849f8bf645a6a50342184b04ff
https://lightroom.adobe.com/shares/fc72a03f28600d4f96569bd14c665a56
https://lightroom.adobe.com/shares/251ee5a30b12e34fab08bb82cf0ef231
https://lightroom.adobe.com/shares/1571863b3e126c448d561a7919ebac6c
https://lightroom.adobe.com/shares/17a6b6a40dedb042a06af961747bfb89
https://lightroom.adobe.com/shares/ecb74834ac01ed4986156d84339c973b
https://lightroom.adobe.com/shares/6713d46868964249924b67c7e841c21d
https://lightroom.adobe.com/shares/b5261cf9a769bc4597cf572d3c9a9ff8
https://lightroom.adobe.com/shares/7d67757f6b0a164ca4dd59c12d0b1123
https://lightroom.adobe.com/shares/22a1ea9a3089a94285c5de050c32a0a2
https://lightroom.adobe.com/shares/469ca8b8f955b940901e758de065144f
https://lightroom.adobe.com/shares/da0923e83d13b64cb2c5f3592c165036
https://lightroom.adobe.com/shares/228be3e4142a944ebc28b88bf37ae1e4
https://lightroom.adobe.com/shares/b91a2d4ccdc80748a52f869d5aa2a2cd
https://lightroom.adobe.com/shares/aa5fda1cb78b074ea75c1f3e37b45e4e
https://lightroom.adobe.com/shares/32a48e5807b20646a18fd0da62f050ce
https://lightroom.adobe.com/shares/d7951bf862da2148a2d2482adc3de09f
https://lightroom.adobe.com/shares/8aaa018c737f304e8279f07b8777f47a
https://lightroom.adobe.com/shares/f994c388b9fe4b4fbc0e0c3831f89c17
https://lightroom.adobe.com/shares/aac2ecc27c68414990ad1c690946652e
https://lightroom.adobe.com/shares/56e2fc9cdb4d2b499044f9b8a5ba33aa
https://lightroom.adobe.com/shares/44fd5446a4b75d4e8393e721e9dd0568
https://lightroom.adobe.com/shares/2929fd6c09c5ce40887696c85a7c2c35
https://lightroom.adobe.com/shares/07c3ae9fb2d7414e8da275ec2c3a8abe
https://lightroom.adobe.com/shares/1025f3a5cba2974da5acd90f1cb37777
https://lightroom.adobe.com/shares/b6d1c67520cd5b4e8a28b66c2a0beee3
https://lightroom.adobe.com/shares/0063342eea46324b82bbf4e284035f84
https://lightroom.adobe.com/shares/7095872752d4a044a359510bea758de4
https://lightroom.adobe.com/shares/bc174c46012f4842b98c6fcf688cb04b
https://lightroom.adobe.com/shares/b04bc1807abfa1458703879c59d3f6a0
https://lightroom.adobe.com/shares/ca77513c66d08f42b3c6428fdbea5dd6
https://lightroom.adobe.com/shares/91062346cc479c4780f4166b1fff598f
https://lightroom.adobe.com/shares/d4afe778f592094f9903731d80a45b85
https://lightroom.adobe.com/shares/b7ee1318232dfb4ea3024c5a509b3808
https://lightroom.adobe.com/shares/75a858dc88fef74f8520172255581a09
https://lightroom.adobe.com/shares/8134b96ea0d982499f4b9ed14566a808
https://lightroom.adobe.com/shares/7d2d1f9ca45d65409b8d626e1e9c1b2f
https://lightroom.adobe.com/shares/c20a55299d89184d8267defbe3aceeed
https://lightroom.adobe.com/shares/135ba4cfe8b03d46abe83de0aece6df0
https://lightroom.adobe.com/shares/e050428355817946b577db96a2e9ef7c
https://lightroom.adobe.com/shares/b9002b4deb06cb40bb5ef26052fbff9f
https://lightroom.adobe.com/shares/7667f9ea352b7344ad91766d96163711
https://lightroom.adobe.com/shares/ea0e811363616a4096220cc6d1fa74b3
https://lightroom.adobe.com/shares/ad23f2417b85c44a912af274b03e95f6
https://lightroom.adobe.com/shares/c096518d50e9ac44b81a22f793298482